About Jordan Appel

Digital Communications & Marketing Strategist | Mission-Driven Storyteller

I am a purpose-driven digital communications strategist dedicated to driving organizational efficiency and mission impact through high-level storytelling and meticulous research.

With a background spanning the philanthropy, nonprofit and healthcare sectors, I specialize in building lasting community connections through "social-first" content creation, cross-team collaboration and data-informed project management. My career is defined by a unique balance: the creative agility to capture an audience's attention and the operational discipline to ensure digital systems run with 100% integrity.

Current Work: The Strategic Consultant

As a Marketing/Research Consultant at CommunicationsMatch™, I lead growth and outreach efforts for a startup platform connecting global PR agencies, freelancers and consultants with strategic business leads. My work focuses on enhancing email marketing messaging and data-driven engagement strategies that encourage the platform’s users to respond.

Superpowers

  • The Meticulous Architect: I possess a strong commitment to detail, whether auditing a digital library of 750+ research videos or ensuring a CRM database maintains 99% data integrity.

  • Emotional & Social Intelligence: I am highly skilled at navigating high-stakes stakeholder environments—from scientists to global agency leaders—and reading between the lines of facial expressions and tone to build genuine and mutual relationships.

  • The Agility Mindset: I have the courage to collaborate at any level of an organization and the "quick-witted" creativity to solve complex problems with unique digital solutions.

  • Brand Ambassadorship: I am motivated to serve as a face for the organizations I represent, combining professional public speaking skills with a "brand-first" mentality.

    Technical Strategy

  • Digital Strategy: YouTube Studio, schedule posting (LinkedIn, Facebook and Instagram), Sprout Social, Sprinklr and Buffer.

  • Operational Excellence: CRM management (SendPulse, HubSpot and Salesforce), high-stakes project management and data auditing.

  • AI & Innovation: Advanced proficiency in strategic prompting and natural language optimization using Gemini to automate content workflows and enhance brand messaging.

  • Creative Production: Short-form video production, motion graphics and brand-aligned visual design.

Passions & Advocacy

I am deeply committed to advocacy that gives back to society in a meaningful way. My professional work is fueled by a personal passion for:

  • Human Rights & Health Equity

  • Disability Rights & Neurodiversity Inclusion

  • Mental Health & Suicide Prevention

  • Environmental Activism

Beyond the Desk

When I am not developing digital strategies, I am an active member of Wayne Toastmasters and a dedicated advocate for mental health and environmental protection.

I am a firm believer in the power of mindfulness and the importance of using professional skills to advocate for a more equitable world.

I also write, record and perform poetry under Jordan Scott Poetry and play piano/keyboard, where I enjoy the process of editing, scheduling and publishing videos that showcase engaging and creative digital content.