About Jordan Appel

Digital Communications & Marketing Strategist | Mission-Driven Storyteller

I am a digital communications strategist dedicated to driving organizational efficiency and mission impact through high-level storytelling and meticulous research.

With a background spanning the philanthropy, nonprofit and healthcare sectors, I specialize in building lasting community connections through "social-first" content creation, cross-team collaboration and data-informed project management. My career is defined by a unique balance: the creative agility to capture an audience's attention and the operational discipline to ensure digital systems run with 100% integrity.

Current Work: The Strategic Consultant

As a Digital Media & AI Consultant, I lead strategic growth, technology integration and workflow optimization across diverse project engagements, Currently, I am leading a custom AI training and workflow optimization initiative for the summer intern cohorts at the MJS Foundation and Simons Foundation. In this workshop, I am leveraging targeted assessments to design and deliver a specialized technical training framework specifically for Gemini.

At the same time, as a Marketing/Research Consultant at CommunicationsMatch™, I lead growth and outreach efforts for a startup platform connecting global PR agencies, freelancers and consultants with strategic business leads. My work focuses on enhancing email marketing messaging and data-driven engagement strategies that encourage the platform’s users to respond.

Superpowers

  • The Meticulous Architect: I possess a strong commitment to detail, whether auditing a digital library of 750+ research videos or ensuring a CRM database maintains 99% data integrity.

  • Emotional & Social Intelligence: I am highly skilled at navigating high-stakes stakeholder environments—from scientists to global agency leaders—and reading between the lines of facial expressions and tone to build genuine and mutual relationships.

  • The Agility Mindset: I have the courage to collaborate at any level of an organization and the "quick-witted" creativity to solve complex problems with unique digital solutions.

  • Brand Ambassadorship: I am motivated to serve as a face for the organizations I represent, combining professional public speaking skills with a "brand-first" mentality.

    Technical Strategy

  • Digital Strategy: YouTube Studio, schedule posting (LinkedIn, Facebook and Instagram), Sprout Social, Sprinklr and Buffer.

  • Operational Excellence: CRM management (SendPulse, HubSpot and Salesforce), high-stakes project management and data auditing.

  • AI & Innovation: Advanced proficiency in strategic prompting and natural language optimization using Gemini to automate content workflows and enhance brand messaging.

  • Creative Production: Short-form video production, motion graphics and brand-aligned visual design.

Passions & Advocacy

I am deeply committed to advocacy that gives back to society in a meaningful way. My professional work is fueled by a personal passion for:

  • Human Rights & Health Equity

  • Disability Rights & Neurodiversity Inclusion

  • Mental Health & Suicide Prevention

  • Environmental Activism

Beyond the Desk

When I am not developing digital strategies, I focus my time on community leadership, purposeful advocacy and digital content creation.

I am an active member of Wayne Toastmasters and a dedicated advocate for mental health and environmental protection. I am a firm believer in the power of mindfulness and the importance of using professional skills to build a more equitable world.

Under Jordan Scott Poetry, I write, record and perform spoken word while managing my own end-to-end digital marketing, visual asset design and multi-channel distribution across major streaming platforms. This creative workflow includes conceptualizing short-form audio-visual rollouts across Instagram, TikTok, Facebook and YouTube Shorts—artistic efforts that have led to publication in Platform Review, consecutive first-place honors from 2023-2025 and a 2026 Judges’ Choice award at the St. Francis of Assisi Festival of the Arts.

Additionally, I channel my passion for music and creative communities when curating the "Artists of the Sanctuary" Spotify playlist. By engaging with The Sanctuary’s initiatives, such as the Songwriters Circle and live Artist Showcases, I interact directly with independent musicians to optimize track positioning, expand artist visibility and drive streaming awareness through strategic cross-platform social media features.

This hands-on approach extends to playing piano and keyboard, where I oversee the editing, scheduling and publishing of video covers and original music that highlight engaging digital content.