This was a video that promoted the 2023 Alzheimer’s Association’s Bergen-Passaic Walk to End Alzheimer’s.

I shot and edited this video at the walk site, where I shared why I volunteered for the organization and encouraged participants to join us.

This video included how I walked in honor of my grandma Eileen, who passed away in 2022, and for my grandma Polly, who passed away in 2011.

I shared this video on my Facebook fundraiser and social channels (Facebook, Instagram, LinkedIn, X and TikTok), which led to a total of 900+ impressions, 1300+ views, 100+ engagements and an increase in donations to my fundraising page.

In the 2023 walk season, my team “The Alzheimer Enders” raised a total of $2,242 as one of the top teams for the Bergen-Passaic walk.